12月8日，最高人民法院對喬丹體育公司注冊商標，涉嫌侵犯美國籃球明星邁克爾·喬丹姓名權系列案件公開宣判。

最高法判定中文“喬丹”商標的注冊損害了邁克爾·喬丹享有的在先姓名權，認定喬丹公司的“喬丹”商標應予撤銷，并判令國家工商行政管理總局商標評審委員會重新作出裁定。

邁克爾·喬丹在宣判結束后發表了聲明，聲明如下：

我很欣慰地看到，在喬丹體育商標爭議案的判決中，最高人民法院認可了我保護自己名字的權利。中國的消費者有權知道喬丹體育及其產品和我并沒有任何關聯。沒有什么比保護自己的名字更加重要的了，今天的判決彰顯了這一原則的重要性。

在過去的30多年時間里，我將自己的名字和聲譽打造成了國際知名的品牌。從我在NBA球場上打球的早期，到去年秋天再次訪華，數百萬中國的球迷和消費者一直親切地叫我“喬丹”。今天的判決將讓每個人都知道喬丹體育及其產品和我并沒有任何關聯。

我尊重中國的法律，也期待著上海的法院對尚在審理中的姓名權侵權案件做出判決。 ——邁克爾·喬丹

以下為聲明英文原版

Statement From Michael Jordan on SPC’s court ruling on Dec. 8, 2016

“I am happy that the Supreme People’s Court has recognized the right to protect my name through its ruling in the trademark cases. Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me. Nothing is more important than protecting your own name, and today's decision shows the importance of that principle.

Over the past three decades, I have built my reputation and name into a globally recognized brand. From my earliest playing days in the NBA, through my trip to China last fall, millions of Chinese fans and consumers have always known me by my Chinese name, “Qiaodan.” Today’s decision ensures that my Chinese fans and all Chinese consumers know that Qiaodan Sports and its products have no connection to me.

I respect the Chinese legal system and look forward to the Shanghai Court’s ruling on the separate naming rights case.” –Michael Jordan